Just nine days ago world-wide eco-organization Greenpeace launched its ‘Toxic Threads: The Big Fashion Stitch-Up’ report into the hazardous chemicals used by fashion brands in their clothing. High-street store Zara has now announced that they have implemented a ban on such toxic fashion, as they prepare to embark on a ‘detox’.
Spanish fashion brand Zara was founded in 1975 and has since grown to become of the most successful high-street stores in the world. Following Greenpeace announcing they have launched an in-depth report into toxic chemicals used in fashion, the giant brand have decided to take the initiative, promising to get rid of all hazardous chemicals used in their clothing products, by 2020, starting what is likely to become a trend of a fashion detox.
Zara’s commitment as previously mentioned comes just over a week after Greenpeace launched their Detox campaign. The environmental activist organisation has already named and shamed racy lingerie brand Victoria’s Secret in their Toxic Threads report, due to the high levels of phthalates found in the brands lingerie products. Speaking of the shocking toxic chemicals present in Victoria’s Secret products, Greenpeace have stated, “if that product was a toy it would not be permitted in the EU.”
Greenpeace activists have already encouraged over 315,000 people to join their Detox campaign which they launched last year, and resulted in over 700 people protesting in front several Zara stores world-wide last Tuesday.
Since Zara’s announcement of joining the fashion detox, and attempting to eradicate the presence of toxic chemicals in all of their products by 2012, Greenpeace have expressed their joy at the high-street stores new move. Martin Hojsik, Greenpeace’s Detox Campaign Coordinator has expressed the organisations support for Zara’s decision to ban toxic fashion, stating: “Greenpeace welcomes Zara’s commitment to toxic-free fashion. If the world’s biggest fashion retailer can do it, there’s no excuse for other brands not to clean up their supply chains and make fashion without pollution.”
Zara’s promise will come as a radical change to the production of both Zara and parent company Inditex products. Zara will now enforce all of their suppliers to disclose all toxic chemicals emitted from their factories to nearby communities. Zara are well on target to rid all toxic fashion by 2020, as they have already set a goal for 20 of their suppliers to have zero hazardous discharge by March 2013.