Spice Girls Reunite For Viva Forever Musical Premiere

Last night saw the iconic 90’s pop group, the Spice Girls reunite for the premiere of their new musical show ‘Viva Forever’.

The musical is loosely based on Victoria, Mel C, Mel B, Emma and Geri’s rise to fame in the girl group which took the world by storm. The show was the brainchild of producer Judy Craymer, the woman behind the highly successful ABBA musical ‘Mamma Mia!’, which has not only taken nearly $2 billion worldwide, it was also made into a box office hit movie starring Meryl Streep, Amanda Seyfried and Pierce Brosnan.

Craymer teamed up with British comedian Jennifer Saunders for the Spice Girls based musical, which centres around a teenage girl named Viva, who gets into the final stages of a TV style singing contest along with her friends. In a bid to boost ratings on the show, producers decide to cut Viva’s friends from the band, leaving her with the tough decision of choosing between her friends and stardom.  ‘Viva Forever’ is built around some of the Spice Girls biggest and most loved songs.

All five members of the Spice Girls attended the premiere, taking to the stage at the end of the show, where Geri thanked those who put the show together, stating: “We love you Judy! Thank you for making the Spice Girls’ dream come true.

Whilst Gerri, Mel B, Mel C and Emma all arrived together and were seated next to each other at the show, Victoria Beckham arrived later with husband David and her three boys, and sat separately from her other band mates, perhaps suggesting that rifts which tore the band apart 12 years ago are still present.

The critic’s reception of ‘Viva Forever’ has not been as good as expected, with many rating the show between two and three stars out of five. Musical critic Paul Taylor of the Independent newspaper awarded the show just two stars, criticising Craymer’s script: “The Spice Girls’ songs, with their clever hooks and catchy rhythms, are better at projecting an attitude than fleshing out a dramatic situation. Not only does her script rarely give you that necessary gleeful sense of expectancy about where the songs are going to be shoe-horned in, but it’s embarrassingly derivative of ‘Mamma Mia!’ and looks way past its sell-by date in its utterly surprise-free satiric swipe at ‘X Factor’.”


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