It turns out Google+ is a virtual ghost town compared with the site of rival Facebook Inc., which is preparing for a massive initial public offering. New data from research firm comScore Inc. shows that Google+ users are signing up — but then not doing much there.
Visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on Facebook each month over the same period, according to comScore, which didn’t have data on mobile usage. – Amir Efrati, WSJ.
I have not been using Google+ for the last couple of months, and on the top of that, I don’t really feel the ‘need’ for it or there is nothing that is missing in my techy life. And lack of the need, is the reason why it can’t make an impact on the most of internet users, despite shoving it to their arse. Necessity is the mother of all inventions. And inventions that are driven by necessity or the market need can even change the world, and lead a company from bankruptcy to 500 Billion worth capitalization in just few years. (iPhone/Apple).
Point is, despite making the claims, that Google’s social network would not be the copy of Facebook. As Eric then Google-CEO famously said ” The world does not need a copy ” – and this statement was merely nothing more than a PR rhetoric. As it has turned out to be just another ‘Me Too‘ product. Unless Google can create the genuine need for Google+ among the internet users, it is going to remain a virtual ghost town or can only go as far it is right now. For instance, I can’t live without twitter – I can not imagine a single day without twitter. And Twitter didn’t shove its service to my arse through Gmail or Search etc.
Lastly, Google is pretty late to the party, and the late-comers can only enjoy the leftovers. Instead of focusing on Social, they should remain focused on Google Docs, and make it a little more cheaper for small-sized (2nd/3rd World) enterprises. It’s a massive market to be occupied yet. And If Google is still sensible enough to think beyond social, they should acquire Canonical Ltd (Ubuntu), Desktop OS is not dying in next 100 years anyway.