Amazon To Launch Online Fashion Store

American online retailer Amazon are set to launch their own new premium online fashion store tomorrow as they make a bid to rival the likes of ASOS and Net-A-Porter.

Amazon will launch their new fashion store tomorrow as part of ‘Mega Monday’ the busiest online shopping day of the year. The new store will be located at amazon.co.uk/premium, and alike ASOS and Net-A-Porter the site will feature products from various top clothing brands.

The Amazon fashion store is already thought to have signed contracts with brands such as Pringle, Black Orchid and 7 For All Mankind.

Whilst Amazon previously considered making a bid to purchase ASOS, the global company now seems set on replicating the great success they have already achieved through selling technology and books, with their premium clothing store.

Christopher North, the managing director of Amazon’s UK store, has spoken to the Telegraph newspaper about Amazon’s new online fashion venture, stating: “More and more customers are discovering the benefits of shopping for clothing online and we are rapidly expanding our fashion offering with a raft of aspirational brands and on-trend products.”

The launch of the fashion branch of Amazon has been two years in the making. Whilst the store will initially only include women’s clothing, it is thought that menswear will be added at a later date, if the launch proves to be a success.

Although the fashion store will be accessed via the existing Amazon website, developers of the site have revealed that the fashion store will have a more ‘glossy’ magazine feel to it, than the existing site.

As earlier mentioned the launch of Amazon’s premium online fashion store will coincide with ‘Mega Monday.’ Last year it was reported that Amazon sold more than three million products on ‘Mega Monday’, with sales averaging 35 orders per second.

Visa Europe have estimated that tomorrow, over $2 million will be spend on online retail stores, further predicting that December 3rd will be the busiest online shopping day ever, with shoppers keen to make their Christmas purchases.

In other news, Amazon have been at the centre of a Tax Inquiry, carried out by the UK government, as the parent brand of the UK business is based in tax-free Luxembourg. A report on multi-national corporations avoiding tax is due to be published by the government tomorrow.


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