Fashion designer Alexander Wang is rumoured to have been appointed as the new creative director for Balenciaga.
Whilst it has been widely speculated that Wang is set for the new role, the fashion house have yet to comment on the claims, however it is expected that an official announcement will be made on Monday.
Meanwhile, the social media world has been going crazy since hearing the speculation. The general reaction from Twitter users has been pure excitement, with many expressing their joy at the prospect of Wang-designed Balenciaga clothing.
As expected not everyone was thrilled at the news of Wang possibly moving to Balenciaga, with skeptics stating they ‘hate’ the idea of the collaboration.
29 year-old Wang is considered relatively young for a designer in the fashion industry, but that doesn’t mean he lacks experience. The media-saavy New York designer not only has extensive manufacturing experience, he also has a reputation of spotting the new big models, and always promises to throw a great after-show party.
It is clear to see that Balenciaga’s decision to hire Wang, a contemporary-market designer shows how they plan to take the brand in a new direction, as opposed to hiring a high-fashion designer.
Wang’s latest clothing collections have included items such as oversized knitted jumpers and sweatshirts as well as shorts and dresses, which all reflect his somewhat moody and edgy style.
If the rumors do turn out to be true, Wang will take over as creative director from Nicolas Ghesquière, who was known for his experimental designs, making clothes from new unusual materials. Ghesquière, served as the creative director of the fashion house for the last 15 years.
Whilst Ghesquière has been cagey about his reasons for leaving Balenciaga, it has been alleged that he choose to leave the fashion brand after PPR bosses expressed their desire to emphasise the commercial aspects of the company, taking away some of his creative design freedom.
Meanwhile, Wang has the potential to bring out this commercial element, after all his own personal line is already stocked in several high-end department stores worldwide, and he also managed to boast$25 million turn-over at the age of just 25.
Change is not only sweeping over Balenciaga, several other designer brands have also had new appointments, with: Belgian designer Raf Simons moving from Jil Sander to Christian Dior whilst Dior Homme’s Hedi Slimane has moved to Yves Saint Laurent.