[dropcap]I[/dropcap]f you have been following both Google Adsense tips and Google Webmaster guidelines or tips emails. You would realize that most of the time, they are contradicting each other. What is even more ironic, that some users got their Adsense banned just for following their own tips. For instance Adsense tips encourage users to place their ads above the fold, or where they are more noticeable.
However the recent, blogpost from Google’s Webmasters blog has a totally different view on above the fold ads. Which sums up that placing too many ads above the fold will penalize your site ranking in search results now on. Which is pretty good. As currently too many ads above the fold is the major reason why people install Adblock Google Chrome or Firefox extension.
However, my disagreement is over the tips communicated by Adsense to its users. Does Google Webmaster team (esp., Matt Cutts) really read Adsense tips? Because they are contradictory to Google’s Webmasters tips, that are often communicated by Matt Cutts. I’d sincerely suggest to Matt Cutts to say Hello to their fellow googlers at Adsense to find out what kind of tips they have been emailing to users.