GOFO Express, a subsidiary of Ebisu, is a logistics and transportation provider focused on efficient last-mile delivery solutions across the United States and Puerto Rico. Since launching in 2023, GOFO Express has expanded its reach to nearly 7,000 zip codes while supporting retailers, e-tailers, and consumer brands with streamlined parcel delivery services. The company combines advanced logistics technologies, real-time package tracking, and an extensive network of sorting centers, warehouses, and delivery stations to improve operational efficiency and transparency. Its infrastructure includes major airport hub warehouses in Los Angeles, Miami, and New York, helping reduce delivery times and customs processing costs. Through scalable delivery operations and integrated e-commerce support, the company continues to strengthen its role in supporting marketplace sellers and high-volume shipping demands.
GOFO Express Integrates Last Mile Delivery with Walmart Marketplace
A powerful resource for third-party sellers, Walmart Marketplace, an online platform, welcomes independent E-tailers seeking a global, highly trafficked place to sell products. It provides them with several tools that make transactions easier to support and complete. Many Walmart Marketplace sellers use Walmart Fulfillment Services (WFS), though fully integrated, cost-effective last-mile delivery solutions such as GOFO Express also exist.
Walmart’s online and in-store members and customers exceed 255 million each week. The company provides sellers with global reach, including major markets such as the US, Canada, Chile, and Mexico. Sellers do not pay any set-up or monthly fees, and are only responsible for competitive referral rates on what they actually sell. Depending on the category, fees can range from six to 20 percent.
Launched in 2009, the robust, secure, and reliable platform features approved third-party products alongside Walmart’s own products. Sellers can avoid building their own dedicated storefronts from scratch. Moreover, they control key elements such as pricing, inventory, and fulfillment.
The WFS approach is one of end-to-end logistics that commence each time a customer places an order on Walmart.com. WFS coordinates picking, packing, and shipment of items, and handles elements such as import, storage, and 2-day fulfillment requirements.
Approved sellers generate shipping plans for all items sent to WFS fulfillment centers. It generates a centralized inventory that Walmart goes to each time an order is registered. There are no monthly subscription or signup fees for this. Instead, the seller pays a fixed monthly storage fee and a fulfillment price that reflects the item’s weight and dimensions. The basic WFS suite of services extends to products not sold on Walmart.com, spanning a full range of eCommerce sites. Third-party solution providers such as Walmart Seller Center offer a central hub for managing sales, returns, and fulfillment across various channels.
The GOFO Express approach provides nationwide coverage for Walmart seller-fulfilled shipping. The real-time tracking corresponds with Walmart corporate requirements, while offering last-mile benefits in predictability, efficiency, and price competitiveness. Moreover, the performance-driven matrix ensures that merchants’ orders arrive on time and in compliance, with capacity flexibly scaling up to meet demand.
Another GOFO advantage is the robust support it offers to high-volume sellers and expanding brands. It handles peak season surges in sales volume and seamlessly supports multi-package and multi-SKU orders. Transit times are consistent and tracked across stable carrier networks, in correspondence with standard requirements.
GOFO also makes it simple and easy for brands to transition from third-party logistics (3PL) providers and their current carrier. Dedicated support teams ensure consistent operational stability and performance across the logistics migration process. Just as with WFS, the company handles shipment returns in a verifiable and transparent manner, in compliance with the returns policies all Marketplace sellers and customers adhere to.
Lastly, the streamlined GOFO process starts with the seller connecting to Walmart Marketplace via integration partner or OMS. At this point, orders route automatically to GOFO, which ships orders and generates tracking information. The zone-optimized last-mile shipping approach helps control costs and ensure route efficiency.
About GOFO Express
GOFO Express is a subsidiary of Ebisu that provides logistics, supply chain, and last-mile delivery services throughout the United States and Puerto Rico. The company supports retailers and consumer brands with scalable parcel delivery operations, real-time tracking, and streamlined fulfillment solutions. Its network includes sorting centers, airport hub warehouses, and terminal delivery stations designed to improve delivery efficiency, operational transparency, and nationwide service coverage.
