[quote style=boxed float=right]I guess experienced webmasters or bloggers would understand my point, that it was a game. It was a game to get people into ’Content creation’ for the Google Index[/quote][dropcap]T[/dropcap]his is in reference to Google’s last year and current changes to its algorithm or ranking factors to ensure the quality of the content on the Internet. Well, there is barely anyone who won’t appreciate better user-experience, top quality sites in SERP and filtering out the Junk or spam sites and discouraging stacking of the ads above the fold. However the question is, Why Google is suddenly taking these measures more aggressively recently.
Shouldn’t these measures have been taken years ago, or from the day one? – Back in 2004 barely anyone knew what blogging is, let alone, could figure how to make money out of it. There were a few bloggers, who even back then had no clue that blogging could replace their day job, and help them make far more than they used to make in 9-5 Jobs.
I have personally attended several meet-ups arranged by local Google staff. To encourage people to get into blogging for money and start making money instantly of course through Google Adsense, and If you remember Google Adsense was quite ‘lenient’ back then, It would even tolerate MFA websites . However it was 3-5 years back.
Things now have changed quite a lot, now there is barely anything we hear from Google staff here in regard to getting into ‘pro-blogging’ or blogging for money.
I guess experienced webmasters or bloggers would understand my point, that it was a game. It was a game to get people into ’content creation’ for the Google Index. Since Google itself does not create the content, hence it encouraged people to get into ‘content creation’ it also facilitated content creation (through its Blogger service and also favoring low quality sites with good amount of SERP traffic) and making money out of it. Even Low quality sites used to rank higher. I have experimented myself, with a low quality site targeting high traffic keywords and used to make $5000 a month. And I wasn’t alone. I at least know over 1000 persons who were doing it, and were making good money just through SERP traffic and targeting high traffic keywords, Although their and mine site did lack quality content, yet Google overlooked it ‘intentionally’. Because at that time Google aim was to encourage content creation to possibly fill its ‘unfilled’ index. When I meant unfilled it refers to technical or very very specific search queries. I guess ‘precise content’ did lack back in early 2000 for very specific or very technical queries, I’d try to cover it in another article through detailed analysis.
Later they knew they could easily filter out the Junk/spam/low quality content, once the Index was full to its brinks. This is what Panda update was aimed for. It’s just not a coincident that following Panda update, I barely hear anything from Google staff here, who would arrange meet-ups once in a couple of months to get people into ‘blogging for money’ or in other words, ‘content creation’. I do approve all these measures, being taken by Google to ensure the quality in SERP and discourage low quality content. However it’s just not as simple as it might look like.
So that was Google’s Game. Google 1 Webmasters 0