Google hopes to invade Cloud Storage by launching Google Drive

[quote float=right style=boxed]Following today’s launch of Google Drive, I guess, the acquisition of Dropbox (by Apple) is both imminent and inevitable. Since I can’t think of any Mac user who does not use Dropbox. And Dropbox is very much like the Apple company. It would be interesting to see, Dropbox offering 25GB-50GB free storage in coming months too. It’s my speculation, but this would be a better tactic than lowering their prices. Because this is not where they should be competing at.[/quote]There are various giant sized internet companies namely, Apple, Google and Microsoft. Each of them have their own philosophy or business strategy too.

Some companies would just explore new niches and develop it and bring innovation to it. Like Apple did with Smarthphone.

Some companies would do nothing and keep showing demo videos of their never-to-be-launched products and have kind of circle-jerk around the office on the success of Demo video and then get back to their routine business. Yes I am talking about Microsoft.

And here is another totally different beast laying in the bushes. (I am talking about recent history, I don’t think they even claim now that, they are a search company any more. So it’s useless to mention it.) Their only job is to look around, what is hot on the market and invade it. They can’t acquire those companies, because they have become so notorious that no startup in their right mind would be willing to work for them.

Let’s take a look at just launched, Google Drive and its pricing closely (25GB of space for $2.49 a month, 100GB for $4.99 a month, or 1TB for $49.99 a month). They are only designed to destroy Dropbox completely. While an average user would be getting excited by saving tons of money on ‘Cloud’ storage, but this is barely any good business practice. I am not talking about ethical values. I am talking about basic business principles.

To make my point clear, Google Drive is leveraging Google’s overall worth and capital to compete than being valuable at its own. That’s why I called it a bad business practice.

Dropbox despite being little expensive was doing great. And the product succeeded ‘at its own’ rather than leveraging billions of dollars from any outside company. They built the Cloud Storage Niche and succeeded, but all of the sudden, Cow-boy Google entered and invaded it.

Following today’s launch of Google Drive, I guess, the acquisition of Dropbox (by Apple) is both imminent and inevitable. Since I can’t think of any Mac user who does not use Dropbox. And from the business perspective, Apple should not allow Google to invade Mac OSX. And on top of that Dropbox is very much like the Apple company. It would be interesting to see, Dropbox offering 25GB-50GB free storage in coming months too. It’s my speculation, but this would be a better tactic than lowering their prices. Because this is not where they should be competing at.

Google has shown its card, actually two cards. Google Drive and Google+ (meh). Now it’s Apple turn to finally show their, Dropbox and Twitter cards. Apple already lost instagram to Facebook, and I am pretty sure this time they would not be taking any chances.



Hello my name is Imran Jafri, I am the Editor and founder of Maboot Mag. I am extremely passionate about Web design, UX and GUI. I love to play with PHP, javascript and Wordpress. Of course I am a MAC and using Ubuntu as my secondary OS. That's all.

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